As avid anglers, we were thrilled that one of the leaders in the fly fishing industry reached out to us to direct and produce their 2022 Anthem film. For this comprehensive campaign, we were tasked with directing and producing a brand anthem, a commercial spot for the Fly Fishing Film Tour, an educational series with ambassadors, and an array of social media assets. This project relied on travel across the Rocky Mountains to fish some of the best trout waters in America. Development was logistically intense and thus became very complicated as a result of COVID. Additionally, severe drought conditions and record breaking fishing pressure challenged our team to put conservation ethics at the forefront of our production. Producing this campaign was challenging and required patience, but ultimately enabled us to fish with some legendary anglers on some of the most scenic cold water rivers in the west.

Credits

Director: The Miller Bros

Agency: Steven’s Advertising

Producer: Allen Crater

Producer: Joe Wolthuis

Creative Director: Chris Conran

Cinematography: The Miller Bros

Photography: Geoff Shirley

Lead Editor: The Miller Bros

Visual Effects: Annika Danenhauer

Animations: Annika Danenhauer

Additional Videos
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Behind the Scenes